When you flip through all your photo albums or scroll through your social feeds, you only see what happens within the frame, not the surrounding world. And it’s this very conundrum that Kodak was trying to solve with the launch of the PIXPRO SP360 camera — a camera built to capture every angle from every moment.
Tasked with launching this 360 video camera, we wanted to a create a revolutionary content hub that functioned much like the camera itself — in a 360-degree space. By doing so, we would encourage discovery. Discovery within the site; discovery about 360-degree video; and discovery about our surrounding world.