For the layman, setting up a home network is difficult. And it's only made more difficult when the Wi-Fi stops working. Usually because the solutions Google points to revolve around creating a contraption of some sort. Thereby turning your Wi-Fi into DIY-Fi.
That's why the team and I created a full 360-campaign for TP-Link that focused on ease of use. One which communicated how TP-Link products allow anyone to connect smarter with no hacks required.