Pentel: Social Media

People take pens for granted. They flick them. They chew on them. They forget about them. And that mentality can be a huge problem, especially for a visual medium like social media.

But rather than creatively ignore that mindset, I embraced it. Because by embracing it, I knew I could play on people’s expectations in a self-aware, relatable, and humorous way.

Words however, were only one part of the equation. So as the creative lead, I — and two talented designers and an art director — made sure that the visuals matched that tone with a bold, colorful, and loud style (not too dissimilar to the tactics employed by candy and fast food).

The results? A socially awkward brand transformed into a social butterfly.

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Because of this off-the-cuff, fun approach, I grew the Instagram community 447% in 14 months' time.

Because of this off-the-cuff, fun approach, I grew the Instagram community 447% in 14 months' time.

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  Want more info on this whole Social Media Marketing campaign? Let's chat.     But in the meantime, feel free to read  this DIGIDAY article  all about it.

Want more info on this whole Social Media Marketing campaign? Let's chat.

But in the meantime, feel free to read this DIGIDAY article all about it.