People take pens for granted. They flick them. They chew on them. They forget about them. And that mentality can be a huge problem, especially for a visual medium like social media.
But rather than creatively ignore that mindset, I embraced it. Because by embracing it, I knew I could play on people’s expectations in a self-aware, relatable, and humorous way.
Words however, were only one part of the equation. So as the creative lead, I — and two talented designers and an art director — made sure that the visuals matched that tone with a bold, colorful, and loud style (not too dissimilar to the tactics employed by candy and fast food).
The results? A socially awkward brand transformed into a social butterfly.
Because of this off-the-cuff, fun approach, I grew the Instagram community 447% in 14 months' time.
Want more info on this whole Social Media Marketing campaign? Let's chat.