Pentel: Product Videos

With Pentel of America overwhelmingly excited about their revamped social presence, I was put in charge of creatively leading the production of five product videos (from concept to script to execution). 

That meant these videos had to be fun, vibrant, bite-sized, and most importantly, not boring — in other words, completely unlike every other pen video out there.

If you're wondering "I thought he said there were five videos," the explanation is simple: I didn't have the file for the fifth.