Dell Software Group

When people see the word Dell, they think computers. No one thinks software development. And at the time that was an issue, because Dell had a huge software division.

Which is why I was tasked with scripting and writing an awareness video spot. One which would shed light on this much forgotten division. And one which would show that Dell — much like the people who use the products — offer (cue Optimus Prime's voice) more than meets the eye.