Grand openings are huge business for any store. But sometimes the appeal of meeting the voice actor of Beast Man from He-Man and the Masters of the Universe isn't enough on its own to attract people.
Sometimes you just need to rely on the old tried and true methods of direct mailers. Such as the ones I concepted and created for Cost Plus World Market. The conceit for the idea was simple: the items you find at Cost Plus World Market are so authentic they will transport you to the country of origin.